PhonePe has unveiled a new suite of co-branded credit cards with HDFC Bank and SBI, alongside the Wishcard for consumers with limited or no credit history, at the Global Fintech Fest 2026. The move is designed to convert UPI-era spending habits into formal credit access, targeting Gen Z, homemakers, freelancers and semi-urban consumers who have historically remained outside mainstream card-led finance.
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"PhonePe Bets on Co-Branded Credit to Bring India’s Next 50 Crore Into Formal Finance"
PhonePe has unveiled a new suite of co-branded credit cards with HDFC Bank and SBI, alongside the Wishcard for consumers with limited or no credit history, at the Global Fintech Fest 2026. The move is designed to convert UPI-era spending habits into formal credit access, targeting Gen Z, homemakers, freelancers and semi-urban consumers who have historically remained outside mainstream card-led finance.
PhonePe Bets on Co-Branded Credit to Bring India’s Next 50 Crore Into Formal Finance
R
RDU Global Wire
BFSI & Fintech Desk
New Delhi, India Just now (04:22 AM IST)•5 min read
PhonePe has unveiled a new suite of co-branded credit cards with HDFC Bank and SBI, alongside the Wishcard for consumers with limited or no credit history, at the Global Fintech Fest 2026. The move is designed to convert UPI-era spending habits into formal credit access, targeting Gen Z, homemakers, freelancers and semi-urban consumers who have historically remained outside mainstream card-led finance.
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