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BMW has disclosed U.S. pricing for its next-generation 3 Series, setting the 2027 330 at $49,900 and the fully electric i3 50 xDrive at $61,500. The gap underscores how premium battery-electric sedans still command a significant price premium even as automakers push to broaden adoption and defend margins.
BMW has unveiled U.S. pricing for its next-generation 3 Series lineup, setting the 2027 330 at $49,900 and the all-electric i3 50 xDrive at $61,500. The gap underscores how quickly electrification can lift transaction prices even in a core volume nameplate, while also testing how much premium buyers will accept in a market already sensitive to affordability.
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