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Startups & Venture Capital 19 Oct 2026, 05:00 PM IST

CleverTap Co-Founder Anand Jain Says Marketing AI Must Prove Profit, Not Just Productivity

At TechSparks 2026, CleverTap co-founder Anand Jain argued that marketing teams are entering a new phase of AI adoption, one in which speed and content generation are no longer enough. He said the real test for marketing technology is whether it can make autonomous, real-time decisions that improve revenue, retention and customer lifetime value.

By RDU Global Wire5 min read

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