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El Pollo Loco Targets New York Debut as It Pushes Beyond the West
El Pollo Loco plans to open its first New York City restaurant next year in Queens, marking a significant step in the chain’s effort to evolve from a largely Western U.S. brand into a national chicken player. The move signals renewed ambition in a crowded fast-casual market where scale, brand recognition and geographic reach increasingly determine long-term growth.
By RDU Global Wire5 min read