Ghostbusters

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Global Markets & Equities 09 Oct 2026, 05:16 PM IST

Rivian Leans Into Ghostbusters Nostalgia With Ecto-R1 Halloween Campaign

Rivian has turned its electric vehicles into a seasonal marketing platform, unveiling a Ghostbusters-themed Ecto-R1 concept and related software features tied to Halloween. The campaign blends pop-culture nostalgia, in-car effects and a Bill Murray appearance, underscoring how automakers are increasingly using software and entertainment tie-ins to deepen brand engagement.

By RDU Global Wire5 min read

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United States(1)Russia(1)Rivian(1)Poland(1)Lithuania(1)European Union(1)