Keralam Launches Road Safety Mission to Curb Fatalities, Names Mammootty as Brand Ambassador
Keralam has unveiled a new road safety mission aimed at reducing traffic deaths through a mix of infrastructure upgrades, enforcement support, and public awareness. The initiative will focus on modernising roads, fixing black spots, improving signage, widening zebra crossings, and creating designated safety zones with colour-coded road markings, with actor Mammootty set to serve as brand ambassador.
