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Global Markets & Equities 13 Nov 2026, 08:00 AM IST

Early Black Friday Discounts Begin to Hit Markets as Retailers Test Demand

Early Black Friday promotions are starting to surface across major retailers, signaling an increasingly competitive holiday shopping season that now begins well before Thanksgiving week. The rollout, highlighted by consumer outlets tracking deals from Amazon, Dyson, Kate Spade and Hoka, reflects a broader shift in retail strategy as merchants seek to lock in spending earlier and smooth out the peak-season rush.

By RDU Global Wire5 min read

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Washington, D.C.(1)Dyson(1)Amazon(1)