JetBlue Opens Sales for BlueFirst, Entering Domestic First-Class Market
JetBlue Airways has begun selling seats in BlueFirst, its new domestic first-class product, marking a significant shift for an airline long associated with a single-class, value-oriented brand. The rollout is aimed at premium leisure and business travelers and positions JetBlue more directly against legacy carriers on key U.S. routes, including service tied to Boston and Florida markets.
