X Expands Gametime Beyond the NFL, Turning Sports Into a Year-Round Product
X is broadening its Gametime sports hub beyond its NFL roots, beginning with Major League Baseball and signaling a push to make the feature a continuous destination for live sports coverage. The move underscores the platform’s effort to deepen user engagement through real-time conversation, data, and league-specific content as it competes for attention in a crowded digital media market.
