McDonald's

McDonald’s Selloff Deepens as Inflation Fatigue Hits Fast Food Demand

McDonald’s shares have come under heavy pressure as investors reassess the company’s pricing power in an environment where consumers are increasingly sensitive to higher menu costs. The stock’s roughly 30% decline has turned a once-defensive consumer staple into a focal point for broader questions about inflation, traffic trends and the resilience of quick-service dining. Executives have signaled that elevated prices and subdued customer visits may persist, intensifying scrutiny of whether the brand can defend margins without alienating value-conscious diners.