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Startups & Venture Capital 07 Oct 2026, 02:02 AM IST

Marico Buys Additional Plix Stake for ₹1,012 Crore, Sets Path to Full Ownership by July 2027

Marico has acquired an additional 24.09% stake in plant-based nutrition and personal care brand Plix for ₹1,012.03 crore, deepening its control over one of India’s newer direct-to-consumer consumer brands. The transaction also lays out a staged route to complete buyout by July 2027, underscoring Marico’s long-term bet on premium, health-led consumption.

By RDU Global Wire5 min read

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Marico(1)India(1)