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Pronto, founded by Anjali Sardana, is pushing into India’s domestic services market with a model built around speed, reliability and urban convenience. The company is betting that a fragmented, trust-deficit category can be reorganised through tighter operations and a more product-like service experience.
Pronto, founded by Anjali Sardana, is moving into India’s domestic services market with a pitch built around reliability, speed and trust in a sector long defined by fragmentation and inconsistent quality. The company’s entry in 2025 reflects a broader startup wager that urban households will pay for more dependable access to everyday services, even as execution remains the hardest part of the business.
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