Why Virat Kohli Walked Away from a Rs 300 Crore Puma Deal to Back Abhishek Ganguly’s Agilitas
Virat Kohli’s decision to end a long-running Puma association and align with Abhishek Ganguly’s Agilitas has sharpened attention on India’s sportswear market, where brand equity, distribution control and founder credibility are increasingly decisive. In a new episode of the Prime Venture Partners Podcast, Ganguly outlines how he built Puma India, how Kohli’s one8 collaboration emerged, and why Agilitas is being positioned as a new challenger in a market dominated by global labels and fragmented domestic demand.
