Reese’s

Hershey Revises Reese’s Pumpkin Wrappers After Design Lawsuit

Hershey is changing the packaging on its Reese’s Pumpkins after a lawsuit challenged the product’s appearance, adding a disclaimer that the jack-o’-lantern design is not carved into the candy itself. The move underscores how consumer-brand packaging can become a legal and reputational risk when product imagery is interpreted as misleading. For a company built on seasonal sales and brand recognition, the adjustment is a small but telling example of how litigation can reshape even the most familiar grocery-store marketing.