Soulflower

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Startups & Venture Capital 27 Oct 2026, 08:00 AM IST

Natasha Tuli Says Brands Must Earn Trust Beyond Discounts

At TechSparks 2026, Soulflower founder Natasha Tuli argued that discounts and advertising can win attention, but only transparency, product quality and active listening can secure repeat business. Her remarks underscored a broader shift in India’s consumer market, where trust is becoming a decisive competitive advantage for startups and established brands alike.

By RDU Global Wire5 min read

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TechSparks 2026(1)Natasha Tuli(1)India(1)