Stagwell

Stagwell Buys Freestar, Deepening Its Push Into Publisher Monetization

Stagwell has acquired Freestar, a publisher monetization and ad-tech network, in a move that further expands the marketing group’s owned-media capabilities and broadens its reach into digital advertising infrastructure. The deal underscores a wider industry trend in which agency holding companies are seeking more control over the supply side of ad inventory as publishers face pressure on revenue and yield management.