TrumpRx Promises Deep Drug Price Cuts, but the Fine Print Raises Hard Questions
TrumpRx has been presented as a direct-to-consumer prescription platform that could deliver some of the lowest drug prices in the world, a claim that immediately places it at the center of the U.S. debate over pharmaceutical affordability. But the real test is not the slogan: it is whether the program can overcome pricing opacity, limited product scope, and the structural power of insurers, pharmacy benefit managers, and drugmakers.
