Verlinvest

Traya in Talks to Raise About ₹300 Crore From Verlinvest

Mumbai-based customised haircare startup Traya is in advanced discussions to raise around ₹300 crore, or roughly $31 million, from Belgium-based investment firm Verlinvest, according to people familiar with the matter. The proposed funding would mark a significant capital infusion for the direct-to-consumer brand as it seeks to deepen its presence in India’s competitive personal care market and scale its science-led hair loss solutions.