Anupam Kher

Tender247 taps Anupam Kher to widen access to India’s ₹70 lakh crore tender market

Tender247 has brought actor Anupam Kher on board as the public face of its platform in a bid to make India’s vast government and institutional tender market more accessible to businesses. The move is designed to help companies discover, track and compete for contracts in a segment estimated at about ₹70 lakh crore, where information gaps and procedural complexity often limit participation. The association underscores a broader startup push to simplify procurement discovery for small and mid-sized firms, while using a familiar public figure to build trust in a category that is still largely opaque for many enterprises.