Benedetto Vigna

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Frontier AI & Machine Learning 04 Nov 2026, 05:00 PM IST

Ferrari’s Controversial Luce EV Sells Out Through 2027, Signaling Strong Demand for the Brand’s Electric Future

Ferrari’s first electric vehicle, the polarizing Luce, is already fully allocated through 2027, according to Chief Executive Benedetto Vigna. The sellout underscores the strength of Ferrari’s brand power even as the company enters a new and closely watched era in electrification. The development also suggests that scarcity, not consensus, may define the market response to Ferrari’s first battery-powered model.

By RDU Global Wire5 min read

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Washington, D.C.(1)Ferrari(1)