Tesla Rebrands Full Self-Driving as ‘Tesla Assisted Driving’ in Europe as Regulators Reassess Autonomy Claims
Tesla has renamed its Full Self-Driving system to “Tesla Assisted Driving” in Europe, a move that reflects the region’s stricter regulatory environment and the company’s effort to align its branding with legal realities. The change has already drawn political attention in Germany, where the transport minister is now openly urging wider European adoption of the driver-assistance software.
