Swiggy Bets on India’s Untapped Majority as Food Delivery Enters Its Next Phase
Swiggy’s Food Marketplace chief Rohit Kapoor said the company’s next growth engine lies in the vast majority of Indians who have not yet tried food delivery, even as usage deepens among existing customers. Speaking at TechSparks 2026, he argued that affordability, younger consumers and shifting eating habits will expand the market well beyond today’s core users. Kapoor also pointed to a striking concentration of demand, with some households now receiving more than 200 deliveries a week.
