Startups Do Not Need Virality to Win Customers, Founders and VCs Say
At TechCrunch Disrupt last week, founders and a venture capitalist argued that the most durable startups are not always the loudest ones. Their message was blunt: early attention can help, but retention, trust and product utility matter far more than a viral spike that fades in days. The discussion offered a practical counterpoint to the growth-at-all-costs mindset still common across frontier AI and machine learning.
