Naidu Pushes Araku Coffee as Andhra Pradesh Seeks a Global Brand Edge
Andhra Pradesh Chief Minister N. Chandrababu Naidu has positioned Araku Coffee as a flagship product in the state’s broader effort to strengthen rural incomes and build a globally recognisable regional brand. The move reflects a policy push to connect local growers more directly to premium markets while elevating the commercial profile of tribal and hill-region produce.
