January 2026 — Week 1

Bain Forecasts a New Luxury Order for 2026, with Bespoke Couture and Experiential Retail at the Forefront

Bain & Company's latest outlook points to a luxury market in which growth is increasingly concentrated in the rarefied and the highly personal: made-to-measure couture, appointment-only retail and immersive client experiences. In Paris, where the business of fashion is often read through the language of craft, the forecast suggests a decisive shift from volume-led aspiration to intimacy, service and scarcity.