September 2025 — Week 4

Myntra Luxe Sees 40% Surge in Tier-2 Demand for Luxury Watches and Designer Sunglasses

Myntra Luxe has reported a 40% year-on-year rise in demand from India's tier-2 cities for luxury watches and designer sunglasses, underscoring how premium accessories are moving beyond the country's major metros. The trend points to a more distributed luxury market, shaped by digital discovery, aspirational purchasing and a growing appetite for branded self-expression outside Bengaluru, Mumbai and Delhi.