Clean-label positioning helped unlock a wave of new-age consumer brands in India, but the category is now entering a more demanding phase. As competition intensifies and consumers become more selective, differentiation is shifting toward product innovation, trust, distribution depth and sharper economics.
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"Beyond Clean Labels, Consumer Brands Seek the Next Edge in India’s Growth Market"
Clean-label positioning helped unlock a wave of new-age consumer brands in India, but the category is now entering a more demanding phase. As competition intensifies and consumers become more selective, differentiation is shifting toward product innovation, trust, distribution depth and sharper economics.
Beyond Clean Labels, Consumer Brands Seek the Next Edge in India’s Growth Market
R
RDU Global Wire
Macro Economy & Fiscal Policy Desk
New Delhi, India Just now (01:36 PM IST)•5 min read
Clean-label positioning helped unlock a wave of new-age consumer brands in India, but the category is now entering a more demanding phase. As competition intensifies and consumers become more selective, differentiation is shifting toward product innovation, trust, distribution depth and sharper economics.
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