FSSAI Issues Show-Cause Notices to BigBasket and Flipkart Over Misleading Claims
Indiaโs food regulator has issued show-cause notices to BigBasket and Flipkart after finding allegedly misleading claims on products sold through their platforms, intensifying scrutiny of how quick commerce and ecommerce marketplaces present food and health information to consumers. The move signals a tougher compliance stance as regulators widen oversight of digital retail channels that have become central to grocery and packaged food sales.
