Bikaji Foods International

Cheaper Edible Oil May Help Preserve the ₹10 Snack Pack This Diwali

India’s softer edible oil prices are offering consumer goods makers some relief just as festive demand builds, but the benefit is unlikely to translate quickly into visibly larger ₹10 snack packs. Companies such as Bikaji, Haldiram’s, Prataap, Britannia and ITC have varying exposure to oil costs, and most are still balancing margin protection against the risk of alienating price-sensitive buyers.