India’s Direct-Selling Sector Climbs to Rs 23,522 Crore as Women Power Self-Employment
India’s direct-selling industry has grown into a Rs 23,522 crore market, underscoring its expanding role in self-employment, household income generation and women-led livelihoods, according to a new industry report. The study also flags seller retention as a persistent challenge, even as the sector broadens its reach across urban and semi-urban India.
