FTC Probes Whether Major U.S. Companies Use Personal Data to Set Different Prices
The U.S. Federal Trade Commission has opened a probe into whether major companies are using consumersโ personal data to tailor prices, discounts and pay in ways that are not transparent to the public. The inquiry, which reportedly includes firms such as Delta Air Lines, Uber, Walmart and Target, could sharpen regulatory scrutiny of algorithmic pricing across the retail, travel and gig-economy sectors.
