Below-Normal Monsoon Raises Fresh Concern Over Rural Demand for FMCG Firms
A below-normal monsoon is emerging as a key risk for Indiaโs fast-moving consumer goods sector, with analysts warning that weaker rainfall could curb rural purchasing power and delay a broader demand recovery. The impact is expected to be uneven across regions, as some parts of the country have faced sharper rainfall deficits than others, complicating the outlook for staples, personal care products and discretionary household spending.
