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India’s merchant payments market is moving beyond the race to digitise every checkout, with industry leaders now focusing on identity, risk, credit and growth. At the Global Fintech Festival 2026, the conversation shifted toward intelligent commerce and the coming role of AI agents in consumer shopping.
At the Global Fintech Festival 2026, Adyen framed payments as a strategic layer of modern commerce rather than a back-end utility. The shift reflects how banks, fintechs and merchants are increasingly using payments data, orchestration and embedded finance capabilities to drive growth, resilience and customer retention.
India’s rapid shift to digital payments is no longer just a domestic success story; it is increasingly shaping how global merchants think about scale, speed and customer experience. Speaking at the Global Fintech Festival 2026, Adyen framed India as both a proving ground for payment innovation and a market whose infrastructure lessons are influencing international commerce.
At the Global Fintech Festival 2026, Adyen framed payments as a strategic layer of modern commerce rather than a back-end utility. The message reflects a broader shift in banking and fintech: payment systems are increasingly being designed to drive conversion, unify customer data and support cross-border growth. For India’s financial services sector, the implications are significant. As digital commerce matures and enterprises push for seamless omnichannel experiences, payments are moving closer to the center of technology, operations and customer strategy.
India’s rapid digital payments expansion is increasingly being viewed not just as a domestic success story, but as a model with global commercial implications. At the Global Fintech Festival 2026, Adyen’s presence underscored how India’s scale, interoperability and consumer adoption are shaping the next phase of cross-border payments and merchant growth.
India’s rapid innovation in digital payments is increasingly being viewed not just as a domestic success story, but as a template for global financial infrastructure. At the Global Fintech Festival 2026, Adyen’s presence underscores how international payment firms are positioning themselves around India’s scale, interoperability, and exportable fintech capabilities.
At the Global Fintech Festival 2026, Adyen framed payments as a strategic layer of modern commerce rather than a back-end utility. The company’s message underscored how banks, fintechs and merchants are increasingly treating payment rails, data and orchestration as core infrastructure for growth, resilience and customer experience.
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