Kapiva

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Flipkart Data Shows D2C Brands Scaling Fast on Tier II and III Demand

Fresh marketplace data from Flipkart indicates that direct-to-consumer brands are increasingly finding their growth engines outside India’s largest cities, with more than half of incremental demand for names such as Kapiva, Open Secret and Plum now coming from Tier II and Tier III markets. The trend underscores how real-time search signals, sharper assortment and flexible delivery options are helping consumer brands expand nationally without relying solely on metro buyers.

By RDU Global Wire5 min read

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Co-Occurring Entities

Entities frequently referenced alongside Kapiva:

Plum(1)Open Secret(1)New Delhi(1)India(1)Flipkart(1)