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one8

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Last Updated: Just Now
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India Sports & Cricket 29 Oct 2026, 08:00 PM IST

Virat Kohli Becomes Agilitas’ Second-Largest Individual Shareholder After one8 Merger

Virat Kohli has emerged as Agilitas Sports’ second-largest individual shareholder after the merger of his one8 brand with the company received approval from the National Company Law Tribunal. The transaction deepens Kohli’s financial and strategic exposure to the sportswear venture, which is positioning itself to build a global brand from India. Agilitas said the integration will strengthen product development and accelerate its ambitions across sportswear and mobility-linked athletic categories.

By RDU Global Wire5 min read
Startups & Venture Capital05 Oct 2026, 05:06 AM IST

Why Virat Kohli Walked Away from a Rs 300 Crore Puma Deal to Back Abhishek Ganguly’s Agilitas

Virat Kohli’s decision to end a long-running Puma association and align with Abhishek Ganguly’s Agilitas has sharpened attention on India’s sportswear market, where brand equity, distribution control and founder credibility are increasingly decisive. In a new episode of the Prime Venture Partners Podcast, Ganguly outlines how he built Puma India, how Kohli’s one8 collaboration emerged, and why Agilitas is being positioned as a new challenger in a market dominated by global labels and fragmented domestic demand.

6 min readRead →
Startups & Venture Capital04 Oct 2026, 09:59 PM IST

Why Virat Kohli Walked Away From a Rs 300 Crore Puma Deal to Back Abhishek Ganguly’s Agilitas

Virat Kohli’s decision to end a lucrative long-term association with Puma and align with Abhishek Ganguly’s Agilitas has become one of the most closely watched brand moves in India’s sportswear market. In a recent episode of the Prime Venture Partners Podcast, Ganguly outlined how he built Puma India, how Kohli’s one8 partnership took shape, and why Agilitas is being positioned as a new challenger in a sector dominated by global labels and rising domestic ambition.

6 min readRead →

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