Recur Club Launches Rs 500 Crore Fund to Ease Festive Funding Strain on D2C Brands
Recur Club has launched a Rs 500 crore financing fund aimed at helping direct-to-consumer brands manage the capital pressures that intensify during India’s festive season. The facility is designed to support inventory financing and capacity expansion, two of the most immediate constraints for consumer brands chasing seasonal demand. The move underscores how alternative credit is becoming a critical layer of infrastructure for India’s fast-growing D2C economy.
