The/Nudge

Curated news coverage, institutional background, regulatory filings, and investigative reporting across RDU Global.

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Last Updated: Just Now

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Startups & Venture Capital 15 Oct 2026, 10:32 PM IST

Google.org Commits $15 Million to The/Nudge to Expand Credit Access for Indian MSMEs

Google.org has pledged $15 million to nonprofit The/Nudge to help widen access to formal credit for micro, small and medium enterprises across India. The funding is aimed at strengthening the credit ecosystem for underserved businesses, a segment that remains central to employment and economic growth but continues to face persistent financing gaps.

By RDU Global Wire5 min read

Startups & Venture Capital15 Oct 2026, 05:23 PM IST

Google.org Pledges $15 Million to The/Nudge to Broaden Credit Access for Indian MSMEs

Google.org has committed $15 million to nonprofit The/Nudge to help expand credit access for micro, small and medium enterprises across India. The funding is aimed at strengthening financial inclusion for smaller businesses that remain underserved by formal lending channels despite their central role in the economy.

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Startups & Venture Capital15 Oct 2026, 07:49 AM IST

Google.org Commits $15 Million to The/Nudge for AI Tools Aimed at Indian Small Businesses

Google.org is investing $15 million in The/Nudge to build artificial intelligence tools designed to help Indian small businesses access credit, reach markets and navigate compliance requirements. The initiative also includes local skills training, underscoring a broader push to pair digital infrastructure with on-the-ground capability building for micro and small enterprises.

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Startups & Venture CapitalJust now (01:07 PM IST)

Adani Family Office Backs Nudge as Startup Shifts to Rewards-Led Commerce

Nudge, operated by iSocial Sports, is repositioning itself from a sports-led platform to a broader rewards, commerce and purchase-intelligence business for brands. The move has drawn backing from the Adani family office, underscoring investor interest in consumer data and loyalty infrastructure as startups seek clearer monetisation paths.

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Banking, Fintech & Insurance07 Oct 2026, 09:46 AM IST

UPI Fees Could Push Users Back to Cash, Warns Ex-NITI Aayog Vice-Chairman Rajiv Kumar

Former NITI Aayog vice-chairman Rajiv Kumar has warned that imposing merchant charges on UPI could slow India’s digital payments momentum and nudge users back toward cash. His remarks come after the government announced a 0.4% merchant discount rate on UPI transactions above Rs 2,000 from October 15, while keeping consumer payments free.

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Banking, Fintech & Insurance05 Oct 2026, 04:29 PM IST

Rajiv Kumar Warns UPI Fees Could Drive Users Back to Cash

Former NITI Aayog vice-chairman Rajiv Kumar has cautioned that introducing merchant fees on UPI payments could slow India’s digital payments momentum and nudge users back toward cash. His remarks come after the government moved to levy a 0.4% merchant discount rate on UPI transactions above Rs 2,000 from October 15, while keeping consumer payments free.

5 min readRead →

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Co-Occurring Entities

Entities frequently referenced alongside The/Nudge:

India(3)Google.org(3)New Delhi(1)