Appleโs Ad-Tech Crackdown Sends Marketers Scrambling as Industry Braces for Wider Fallout
Appleโs latest moves in ad-tech are unsettling marketers, agencies and platform operators already navigating a more restrictive mobile advertising environment. Reports that the company is tightening controls on ad vendors, while also testing potential changes in future iOS builds, have intensified uncertainty across the digital ad market.
