Ex-Soulfull MD Prashant Parameswaran Launches Arovia to Build Regional Food Brands
Prashant Parameswaran, the former managing director and cofounder of Soulfull, has launched Arovia Consumer, a new ecommerce rollup venture aimed at acquiring and scaling regional food brands. The move signals continued investor interest in India’s fragmented packaged food market, where niche labels with loyal followings can be expanded through digital distribution, operational discipline, and brand consolidation.
