Soulfull

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Ex-Soulfull MD Prashant Parameswaran Launches Arovia to Build a Regional Food Brands Portfolio

Prashant Parameswaran, the former managing director and cofounder of Soulfull, has launched Arovia Consumer, a new ecommerce roll-up venture focused on acquiring and scaling regional food brands. The move signals renewed investor interest in India’s fragmented packaged foods market, where heritage brands with loyal local followings can be expanded through digital distribution and operational discipline.

By RDU Global Wire5 min read

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Prashant Parameswaran(1)India(1)Arovia Consumer(1)