Why Virat Kohli Walked Away From a Rs 300 Crore Puma Deal to Back Abhishek Ganguly’s Agilitas
Virat Kohli’s decision to end a lucrative long-term association with Puma and align with Abhishek Ganguly’s Agilitas has become one of the most closely watched brand moves in India’s sportswear market. In a recent episode of the Prime Venture Partners Podcast, Ganguly outlined how he built Puma India, how Kohli’s one8 partnership took shape, and why Agilitas is being positioned as a new challenger in a sector dominated by global labels and rising domestic ambition.
