Puma

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Startups & Venture Capital 04 Oct 2026, 09:59 PM IST

Why Virat Kohli Walked Away From a Rs 300 Crore Puma Deal to Back Abhishek Ganguly’s Agilitas

Virat Kohli’s decision to end a lucrative long-term association with Puma and align with Abhishek Ganguly’s Agilitas has become one of the most closely watched brand moves in India’s sportswear market. In a recent episode of the Prime Venture Partners Podcast, Ganguly outlined how he built Puma India, how Kohli’s one8 partnership took shape, and why Agilitas is being positioned as a new challenger in a sector dominated by global labels and rising domestic ambition.

By RDU Global Wire6 min read

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Co-Occurring Entities

Entities frequently referenced alongside Puma:

Virat Kohli(1)Prime Venture Partners(1)India(1)Agilitas(1)Abhishek Ganguly(1)